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Spanish Writing Pro

Spanish Writing Pro

Spanish Writing Pro

5 weeks
All levels
12 lessons
1 quiz
0 students

Spanish Writing Pro

Spanish Writing Pro

For the first time ever, get a behind-the-scenes look at the guidebook to learn how to write in Spanish

Like this email, which was written in less than a few minutes.

Spanish writing pro


I use the same guidebook to conduct a Spanish conversation, which 3 years after it was written I am still in contact with the same person to this day.

Spanish writing

Over the past seven years, I’ve used this guidebook to write emails in Spanish, all of which have allowed me to conduct business and maintain relationships.

I’ve used it to write messages in Spanish for people from the United States to Guatemala.

And not only does this guidebook deliver winning verb conjugation and sentence structure, but it also delivers them fast and stress-free.

Best of all, you can now watch along as I use this guidebook to write a new email that has helped me develop new relationships in its first week.

Spanish writing pro

Today, I want to show you exactly how I do it.

Spanish pro


Hi, I’m Brian Morton, the author of The Best Way to Learn Spanish Fast and the founder of Esperanza Española.



We captured on video every step of the process we went through to create this course – including the secret guidebook we’ve never shared before.

These videos cover the good, bad, and ugly of writing in Spanish. We zoomed in on exactly how we overcame the most challenging parts of Spanish writing:

  • Where do you start?
  • Where do you begin without sounding like a beginner?
  • How do you write a sentence fast?
  • Is what you have written any good?

We captured our entire process, step by step, word by word.

Looking back, I have no idea how we managed to create anything before creating this guidebook – it was like reinventing the wheel every time we wrote an email or letter in Spanish!

The nightmare that was my first Spanish letter

I knew my first Spanish letter was terrible as I wrote it.

Without knowing where to start it, I didn’t know how to make anyone care. Every time I wrote something, it sounded like a bad rip-off of someone else’s letter. After spending 3 days on the introduction, I deleted it all and started over again – and I still had no idea what to write.

And this wasn’t a 50-page Spanish letter, just a simple two-pager. I’m not kidding. It was bad:


All I knew: I wasn’t a Spanish letter writer, so I expected my writing to be bad. 

What I didn’t expect was the reaction I’d get: no response. I didn’t understand why. This was the first letter that I wrote in Spanish…can I get at least one reply?

NO RESPONSE? I must have been writing a letter to myself. Over 10 years later I can joke about my writing and know it can’t hurt anyone. In fact, it’s more fun to read my Spanish letters now. I know this is true because you’re still reading, aren’t you?


Looking back, now I understand why I received no response. I had 2 problems:

  1. I just didn’t understand the basic “how-to” of writing in Spanish. What are the most important elements? How many paragraphs do I need? What if I don’t have anything to say? Having a proven framework would have saved me a ton of time. Instead, I was winging it. And just like customers walking into a restaurant with no restroom, they were mad when I violated the rules of writing a letter in Spanish.
  2. I was “writing from my heels.” That means leading with all the things that I was afraid of – worrying about what people would think about me, worrying about being grammatically correct – instead of giving people a reason to respond. I was worried about all of the naysayers instead of writing to the people who actually cared.

I didn’t realize it back then, but people can sense it when you have nothing to say. It’s like walking up to someone at a bar and saying, “Well … excuse me … I shouldn’t bother you but … do you have a minu–” Ugh. No wonder people didn’t respond to me. (Years later, when I wrote a letter in Spanish, I received more responses than I have before. That shows you how good your writing can intrigue people to respond.)

Writing that first letter in Spanish was demoralizing. I didn’t know the basics, I was afraid of making a mistake, and the worst part is people could sense it from my very first paragraph.

Compare that to today…

In the past, when I was writing in Spanish, I used to “block off” a week to write. I’d change my schedule, skip my workouts, buy extra snacks to live on during late-night writing sessions…


Not anymore. Thank God!!

Now when I’m writing a letter in Spanish, I wake up, make my tea, and sit down to write. I already know about the positioning I’m going to take. I already have my examples ready to copy and paste from another document. And I don’t have to worry about where to start, which sections to write, or whether or not the content is good.

It’s like a chef walking into a kitchen that’s been prepared overnight. Every tool and ingredient is there, ready to go. The recipe has been perfected.

I start writing.

If I get stuck, I put a pin in it and come back the next day.

I spend my time on the most important part of the letter – that’s where I focus my creative energy – and I don’t worry about the other parts. I used to think every element of writing a letter in Spanish was equally important. WRONG! And the good news is, this means I can spend my time where it really matters.

Finally, I knew it was “good enough.” It’s tempting to tinker with writing in Spanish forever. But to write in Spanish requires a goal. Once I hit that goal, I move on.

(Like the above paragraph you just read. I wrote it once, I knew it was good, and I moved on. I never have to touch it again.)

The biggest change is that I don’t worry about how to grab the reader’s attention or how to write without being boring. Our guidebook bakes the solutions to these common challenges right into the process.

The results: Our emails and letters have developed relationships internationally with Spanish speakers from several different countries. But do you know what I think is even cooler?

During this time…

    • I finished my work early and I had time to see a movie.
    • I never missed a workout — I maintained my works schedule AND my personal life.
    • Most importantly, I didn’t feel the overwhelming stress that I felt with our earlier messages and letters. On a stress level, this was the equivalent of answering a few emails in Spanish. I built our systems to make this work – and it does. I’m proud of this.

You can write in Spanish and become successful, too.

Write without sacrificing your social life or sleep. You’ll be able to write without the stress and frustration and uncertainty. You can even do it without years of practice. Most importantly, your Spanish writing will be good — and you’ll be able to communicate with more and more people.

How do you learn how to write in Spanish?

Esperanza Española has been around for 2 years. During that time, I’ve written dozens of emails and letters. And for every page that was published, there have been two or three that were deleted.

More than 2 years of trial-and-error to figure out what really matters in writing and what doesn’t. This is learning the hard way. You’re welcome to try it, but I don’t advise it.

A better option is to learn from someone who’s done it before you. Here’s how most people try to master writing in Spanish:

  • Copying someone else’s writing in an email, message, or letter
  • Outsourcing it and praying that person knows what they’re doing — a very expensive bet
  • Trying to use a plug-and-play template they found after two minutes of Googling

And then they’re surprised when they send it to the recipient to only hear crickets. Guys, a bad approach will get you bad results.

Here’s a GOOD approach: Study the classics and take detailed notes. Books like… 


I read these — and dozens of more books on psychology, writing, and Spanish literature. When I found a promising tactic or strategy, I’d test it in my writing and keep the winners as part of my guidebook. The only problem is it took me nearly 20 years.

 Here’s a BETTER approach: Study before-and-after drafts on a winning email or letter from a writer you trust and respect.

Put those drafts side by side and see exactly how each section, each sentence, evolved during the writing process.

Of course, to do this, you need copies of all the drafts that went into an email or letter. I can give this to you today, but I want to go even further.

Here’s the BEST approach to learning how to write in Spanish:

  1. Watch an intriguing, conversational email be written, step by step
  2. Be guided through the writing process by someone who has studied Spanish and who has the educational background in what it takes to teach you how to write too — so he can cut through the BS advice about Spanish peddled by “gurus”
  3. Make sure that person has written for a long time. Also make sure they haven’t just had hits, but also failures. You want to learn from people with varied backgrounds.
  4. See how that person hits — and solves — the same Spanish writing challenges that hold you back.
  5. See the secret and hard-won tactics that separate a flop from a killer email or letter.

This approach, I am excited to share with you today.



Learn how to write emails and messages — step by step — that develop into personal and professional relationships

Spanish Writing Pro is our secret guidebook for learning how to write in Spanish. Follow along as we crack the hardest challenges about  writing in Spanish:

And those are just a few highlights.

The Spanish Writing Pro course includes videos that SHOW you exactly how our secret guidebook works. Follow along, step by step, as we write, edit, and perfect a real paragraph.

This is not a PDF on Spanish writing tips. You can find that anywhere.

We wanted to go deeper and let you shadow us through the entire Spanish writing process. Imagine how much you will learn by being guided through the Spanish writing process as you create a letter in Spanish — on your own.

You’ll get our Spanish writing guidebook, and you’ll get to learn how to use it to solve real Spanish problems, with real solutions.

If you hired me and my team to help you learn how to write in Spanish, this is exactly how we’d do it.

And with lifetime access behind Spanish Writing Pro, you’ll be able to see our secret guidebook for everything you ever need to write in Spanish.

Q&A that can change the way you write in Spanish

There are tons of books and courses on writing in Spanish. What makes Spanish Writing Pro different? I’m a big fan of lots of books on Spanish writing. But after studying hundreds of books and courses — and writing 20+ emails and messages — I wanted to show you the actual process of writing in Spanish from beginning to end.

There are many things you’ll learn in Spanish Writing Pro that no book could ever teach you:

  • Learn the elements to write a formal and informal email or message in Spanish, including what elements to add to it. It’s the difference between reading a recipe and watching a chef cook it on video. You see what it should look like when it’s done right.
  • It’s normal to not know. This happens to everyone writing in Spanish (including me). How do I handle it? How do I know when an idea is good enough to keep spending time on it… vs when should I give up? You can never learn this from a book. But you’ll see it in this course, which will save you dozens of hours on your next letter.
  • We also include lots of subtle techniques — writing techniques and structural secrets we’ve learned — all in Spanish Writing Pro.

What if I’m not a writer?

You don’t need to be an amazing writer to create a powerful Spanish letter. The magic is in the process. If you can write an email or message, you can write a letter in Spanish.

Does this course work for service businesses?

Yes! The letter we profile in this course can apply to a formal letter like a future employer or supervisor, but the principles in Spanish Writing Pro can apply to anything — anywhere where you are trying to build a relationship whether it’s formally or informally.

How do I know if I need this course?

Have you run into any of the following challenges when writing in Spanish:

  • How do I start?
  • Will my reader(s) understand what I am trying to say?
  • How can I write something without sounding like a beginner?
  • Is it possible to write something without spending forever on it?
  • How do I know if what I have written is any good?

If so, Spanish Writing Pro will help you.

How long will this course take?

You have access to this entire course as soon as you enroll, but you can go at your own pace. To go through the course material and complete all of the exercises, expect to spend roughly 3-4 hours total.


Spanish Writing Pro is for you if…

  • You’re ready and willing to put in the time to apply the lessons in this course to your Spanish writing.
  • You have a supervisor or future employer that you are conducting a job search for, you’ve tried writing in Spanish on your own, but you’re not satisfied with your results.
  • You’re ready to go beyond cookie-cutter templates and scammy Spanish gurus.
  • You want to learn how to write in Spanish from someone who has written in Spanish for over 20 years, someone whose writing you trust and enjoy.
  • You’re in it for the long-haul: that means writing smarter — and harder — to create something that lasts.


If you’re ready, I can show you the secret guidebook we use to create our writing in Spanish — again and again.

Get our secret guidebook today

12 Monthly Payments of $20


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Pay in full now and save $43

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Hello! I'm Dr. Brian Morton and I founded Esperanza Española to help learners succeed in life by helping them to learn Spanish. I'm the creator of #esperanzaespañola, which is an 8-week intensive course that helps students to acquire the fundamentals of learning a new language which, in this case, is Spanish. I have been an educator in the Los Angeles area for over 10 years and I have helped my students acquire a new language.

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